Customer journeys are difficult to understand and measure. However with help of marketing funnels, the customers journey can be simplified and measured through analytics to maximize the return.
Awareness
Make customers aware of the product of service. Awareness is not a one time event, its a continuous process of reminding customers about your products or brand. It’s important to know where your customers and what they are looking for . Getting attention from customers and drive engagement effectively. Find out where your customers are. Use Search Engine ranking, paid ads on social media, website, video platforms or email. Another effective method is to partnership with influencers and other brands.
Consideration
When customers are aware of your brand, eventually come to the consideration stage. Customers must have enough information on how your product can solve their needs or problems. It can be done through webinars, comparison charts, blog posts and review . The information is critical for customers to decide whether to buy from you or not.
Conversion
Remove any obstacles that may prevent customers from buying the product. Help the customers to complete the buying process as conveniently as possible. In addition customers should be encouraged by by offering them discounts, free delivery or convenient payment options.
Loyalty and advocacy
Customers who are happy will become loyal customers, who would eventually would become advocate for your brand products. Loyal customers can be retained by attracting them by rewarding them with loyalty discounts. In addition they should be engaged through email, phone or through social media.
