Category Archives: Uncategorized

Fundamentals of marketing funnels.

Customer journeys are difficult to understand and measure. However with help of marketing funnels, the customers journey can be simplified and measured through analytics to maximize the return. Awareness Make customers aware of the product of service. Awareness is not a one time event, its a continuous process of reminding customers about your products or […]

Color psychology in marketing

Human behavior is heavily influenced by our feelings and reactions to different stimuli. This is particularly evident in the way we respond to colors. Research has shown that different colors can evoke distinct emotions and affect our behavior in various ways. For instance, the color red may be associated with passion and excitement, while blue […]